Logo for a competitive e-sports team.
Ali Everitt - Logo Design // Alex Ordansa - Wordmark Design
Panther Corps is a League of Legends community with around 250 Discord members and 4 teams, competing annually in the Low Budget League Championship Series (LBLCS), a recreational league.
Their original logo featured a circular design with lightning and a panther’s head in negative space, but the design needed improvement. They approached me to transform it into something more iconic and professional. The team provided concept art that they generated with AI, which I used as a reference. After identifying the strongest design elements, I created a new sketch. Based on client feedback, I refined the sketch into a low-poly, stylized vector image and delivered multiple web-friendly versions for them to use.
To see more of my work, follow me on Instagram @ali.everitt
Original logo
Client's AI-generated reference image
Panther Corps. logo designed by Ali Everitt
The client tried to generate the design, but ultimately decided to hire a graphic designer.
Left: AI generated images Right: My preliminary sketches